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Dabiri specializes in traditional Indian outfits, fabricating rich, formal, intricately detailed embroideries and emphasizing the renowned Chikankari from Lucknow. The essence of Dabiri's creations lies in innovative cuts and distinctive styles coupled with fine embroidery and Zardozi work.

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Dabiri at the runway
Ambika Jain & Divya Bindra Kapur

Co-Founder, Ambika Jain

Ambika Jain, co-founder of Dabiri, is the finance and business strategist behind the couture house, driving its vision and operations. A graduate of Convent of Jesus & Mary School and Jesus & Mary College, Delhi University (B.Com Hons.), she began her professional journey with Jainsons Export Corporation, where she worked with leading international brands including Burberry, Aquascutum, Panthrella, Mango, and Zara (Inditex Group). She also completed a program at Institut Villa Pierrefeu Finishing School in Montreux, Switzerland, in 1997.

In 2007, she incorporated Dabiri, building it into a luxury fashion label renowned for its exquisite Chikankari and Zardozi craftsmanship, fine embroidery, and contemporary silhouettes. Under her leadership, Dabiri has showcased its collections at numerous FDCI fashion weeks, and curated exclusive presentations with Vogue India, Hello! Magazine, Verve, Delhi Times, and HT City, as well as with Savera NGO for philanthropic initiatives.

Highlights & Achievements

  • International Exhibitions: Showcased Dabiri's collections at the Nehru Centre in London, Jakarta, and Dubai.
  • Media & Entertainment: Designed costumes featured in the acclaimed Amazon Original series "Made in Heaven."
  • Retail Presence: Dabiri boutiques and outlets across DLF Emporio Mall (New Delhi), Saket (New Delhi), and Kolkata, with expansions underway in Bangalore and Hyderabad.
  • Social Initiatives: Actively involved in several philanthropic initiatives in Amethi, supporting community development and women empowerment.
  • Awards:
    • Honoured at the Women Economic Forum for contributions to women's entrepreneurship and fashion.
    • Received the Popular Ethnic Wear Label award at the Popular Brands Awards in 2015.